Mobile Apps for business - the pros and cons

You need to get an iPhone App(application) or your business will fail, oh and
you need a Blackberry App or your business is not cross platform, oh and you need an App to suit the Nokia platform because Nokia holds a huge stake in the handset market. Sound familiar? Sick of being told you need this and you need that? Well read on for a down the line approach. 

Lets get one thing straight, those in Australia who have a Smartphone comprise of less than 25% of the market, but those that consumer most of the data period, also comprise of less than 25% of the market. So should you invest in an app(application) knowing you have a small reach even though you know they fall into the "high propensity to use" basket? In my opinion it comes down to the product you have on offer and then spreading your investment and risk.

A mobile website will open you up to some 85%-95% of the market as most phone can surf the internet. The problem is companies tend to only build apps and market to the people who can use the apps.

So wouldn’t it make sense to build a mobile website and market to those who can use it - a much wider audience? Go to the link to read on...